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08. Coriander Wood Designs
Coriander, a high-end furniture designer and manufacturer in Woodinville Washington wanted to spruce up their image in the industry so as to have a look that was consistent with the quality of their furniture. They hoped to achieve this by redesigning their product brochures.
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Design Hovie Studios built a system for the brochures that really hilighted the furniture of the various lines. Backgrounds were dropped out and the furniture was left alone without distractions. Each of the brochures were differentiated by a family of warm earth tone hues that complemented the pieces. As a result, Coriander had a record year sales wise, thanks in part to the new brochures.
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